01 — Creative Services
BRAND ING.
Complete brand worlds — strategy, identity, guidelines, packaging, digital and launch. The branding department of BETTER FILMS.
02What we build
Everything a brand needs to exist.
From first strategy session to full launch campaign — a complete branding department under one roof.
Brand Strategy
The thinking behind the brand.
- Brand positioning
- Target audience definition
- Competitor research
- Brand personality
- Brand mission & vision
- Brand values
- Brand messaging
- Unique selling proposition (USP)
- Brand naming, if needed
- Tagline / slogan development
Visual Identity
The face of the brand.
- Primary logo
- Secondary logo
- Logo icon / symbol
- Logo variations
- Brand color palette
- Typography system
- Font recommendations
- Graphic elements / patterns
- Icon style
- Photography direction
- Image treatment
- Brand visual style
Brand Guidelines
A professional guideline document showing exactly how the brand should be used.
- Logo usage
- Clear space & sizing
- Incorrect logo usage
- Colors & HEX/RGB/CMYK codes
- Typography
- Layout rules
- Photography style
- Social media style
- Brand voice
- Application examples
Digital Branding
The brand on every screen.
- Instagram identity
- Facebook branding
- TikTok branding
- LinkedIn branding
- Social media profile images
- Social media templates
- Story templates
- Post templates
- Digital advertisements
- Website visual direction
- App visual direction
- Email signature
Business Branding
Everything the business touches.
- Business cards
- Letterheads
- Email signatures
- Invoices
- Quotations
- Presentation templates
- Company profile
- Proposal templates
- Pitch decks
- Corporate documents
Product & Packaging
The brand you can hold.
- Product labels
- Packaging design
- Boxes
- Bottles
- Bags
- Stickers
- Tags
- Product cards
- Merchandise
- Apparel branding
Creative Branding
Where production meets identity.
- Commercial art direction
- Campaign concepts
- Brand films
- Product photography
- Lifestyle photography
- Social media campaigns
- Advertising creative
- Motion graphics
- Logo animation
- Branded video content
- AI-assisted creative production
Brand Launch
Enter the market loud.
- Launch campaign concept
- Social launch assets
- Website launch visuals
- Advertising campaign
- Influencer campaign direction
- Content calendar
- Launch video
- Launch photography
- Digital advertising assets
03Packages
Pick your starting point.
Starter Brand
New businesses getting off the ground.
R5,000 – R10,000
- Logo
- Color palette
- Typography
- 3–5 logo variations
- Basic brand guidelines
MOST POPULAR
Pro Brand
Brands ready to compete.
R15,000 – R30,000
- Brand strategy
- Full visual identity
- Logo system
- Typography
- Color system
- Brand guidelines
- Business stationery
- Social media kit
Full Brand System
Complete brand worlds.
R35,000+
- Complete brand strategy
- Full visual identity
- Brand guidelines
- Website/app visual direction
- Packaging
- Social media system
- Campaign creative
- Photography direction
- Video/advertising creative
- Brand launch campaign
04Selected identities
Brands we've built.
05Brand brief
Start your brand today.
Tell us everything — your name, your colors, your references. We'll take it from there.